P & A Wood

A classic website for a modern world. Not only did the company’s online presence need to convey its tradition and heritage vehicle side, but also be a platform to market and sell modern cars to a new, younger audience. The website design drew heavily on P & A Wood’s established look while being fully responsive, interactive and visually engaging, with expanded ‘ownership experience’ information to hook existing and potential buyers into the timeless brand.

P & A Wood required bespoke marketing devices for their signature take on the 2015 Rolls-Royce Wraith, a limited edition run of just 10 examples. The company needed to engage with maximum impact and (more importantly) emotion to appeal directly to the hearts of the world’s car connoisseurs. A sensuous A4 brochure provided the tactile direct-mail piece, while a single-page website counter-part provided an avenue to celebrate exclusivity with a wider audience.

No one knows Rolls-Royce and Bentley like P & A Wood and the company attends several shows throughout the year to help keep the marque passion alive and well. Their presence, reputation and previous promotional materials are well-known and respected, so it was a case of taking existing elements and incorporating them in a highly professional and engaging brochure - preserving brand heritage to help preserve product heritage.