Óshe

For us the notion of ‘dream’ encapsulates both sides of the project - the inspiration of the owner and the ‘buy because I want it, not because I need it’ sentiment the designer products provoke. This sense of fantasy pervades the brand, combining a high-fashion look with fluid shapes, ethereal colours and tantalising texture. From the exotic business name to the enthralling Look Book, all elements come together to evoke a feeling of Wonderland.

óshe is all about indulgence and pleasure and we wanted the website to be the first exquisite step into their fantastic world. Colourful and unusual yet simple and clear, this is an online presence that draws in the viewer and motivates desire. Main slider and featured ‘edit’ products are refreshed regularly to maintain engagement and create a sense of fluidity that reflects the small volume, seasonal collection based nature of the products themselves.

Any point of contact should be (and needs to be) a delight. Whether viewing a high impact advert in town, liking and sharing in your downtime or swinging the bag that carries your latest indulgent purchase, you should be filled with the feel-good sensation that makes óshe such a pleasurable experience. And this strong, emotive brand is just as motivational for the company’s staff and the global designers who trust them to sell their creations.