WORK

Red Glazing

Project overview

Understanding our clients' strengths and advantages is central to the difference we can make, so our process typically begins with extensive research and then the distillation of all known information into two key messages - one for galvanising the principals of the company and their teams, the other for motivating the client.

Internal: We supply superior quality roof lights, windows, doors and stairs to contractors, architects and enthusiast self-builders.

External: The best choice for your build

Logo

Not unsurprisingly, the previous logo was red, but we quite liked its concept and weren't about to change it for changes sake. However, we gave it more relevance to the products by turning it sky blue, and introducing shadows to simulate the sun pouring in from a roof light. In developing the logo, we were able to extend the new design style throughout the website and marketing materials including a series of consistent elements.

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Brand assets
Brand asset
Typography
Product photography
Product photography
Product photography
Website

This efficient company mainly supplies to architects, contractors and self-builders, so the website was constructed to do much of the heavy lifting with relevant pages offering downloadable documents, e.g. technical data sheets and manufacturer brochures. Additionally, we built in a 'Buy Now' section to sell fixed items online through a CMS that could grow with the company without further support from us.

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Product photography
Product photography
Product photography
Let's collaborate

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