Project overview

Our client is a multidiscipline law firm, currently practicing from offices in Bishops Stortford, Saffron Walden, Royston, Hitchin and Mayfair (London), and widely recognised as a pillar of the community through its support of many local groups and associations. After nearly 50 years of growth and acquisition, the company was ready for a fresh brand, with a website that would clearly and concisely present its services in a warm and professional manner.


This established company is built on trust, integrity and support and we wanted to soften the external perception by developing a more approachable brand through the refreshed logo, colour palette and use of lifestyle imagery. We identified three pillars of the business: Legal Advice For Today, Legal Advice For You and Legal Advice For Your Business, each with its own distinctive look and feel.

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Colour palette
Brand assets
Brand assets
Brand assets

Packed full of content for guidance and reference, relationships begin with a conversation, so the website was constructed to direct new and existing clients straight to the solution. By quickly aligning the user's specific issue within the website, each detailed page shows only the relevant Pellys expert, and not a bewildering choice to select from - saving time and confusion at what is typically a testing time.

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Maintaining a professional image is vital when engaging with the community at local business seminars, networking events, sponsoring local sports clubs, or supporting charities close to their hearts. VRVE have designed and produced a range of brand assets from pull-up banners, golf tee banners, pitch side signs, newspaper adverts. We also continue to manage social media channels on their behalf.

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