The ARC Group wanted to re-position their business to consolidate their five separate accident repair sites. A cohesive group message was essential, along with the flexibility to maintain the individual character of each branch. The re-brand needed to reflect the company’s change of message, express the new identity across diverse media and subsequently market The ARC Group to the general public, work providers and their own industry.
The ARC Group really want to make a splash in their industry, so what better way to convey distinct identity than expand the company’s already vibrant use of colour? A palette was created to forge a strong individuality for each site that sits perfectly alongside the Group branding and colours and runs through the full range of brand assets - building signage, stationery, staff guidelines, customer literature and, of course, their website and digital communication.
Each Repair Centre section on the fully-responsive website acts as its own self-contained microsite, allowing the different skills, services and personalities to be strongly represented to the diverse target audiences. This approach creates a system of layers, which in turn provide a series of specific landing pages to link to from email communication, social media, etc, ensuring each viewer is clearly presented with the exact information they require.
To market the company’s ancillary car-care services, while side-stepping the negative perceptions associated with having an accident, a Drivers’ Club loyalty scheme was created to encourage repeat retail custom. Regular rewards e-shots and lifestyle competitions are delivered to motivate retail customers and promote brand awareness. Alongside emotive brochures for work providers, the Group’s passion is strongly and consistently conveyed.
The best results come from great relationships, and all great relationships start with a conversation - get in touch and tell us about your plans! Call us on 01371 831860 or fill out the form to request a call back. Alternatively you can email us at firstname.lastname@example.org
We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
The only cookies in use on our site are for Google Analytics. Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it.
Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.
Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.
Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.