Already an established and well-respected company, Shadowfax Technology were initially looking to replace their out-of-date website to better reflect their service quality. However, following the identification of an opportunity to court a specific level of client in line with their retainer-based business model, they decided to take the plunge and rebrand. The result conveys the professionalism, customer-focus and unique personality they are renowned for.
Scroll to view project
It was immediately clear that the company's IT services were underpinned by a broader mission: to create specific solutions to optimise clients' IT needs as a whole. The new brand therefore flips the traditionally 'technical' persona on its head and incorporates an organic feel to convey a more 'real' experience, one very much aligned with the human focus of the company's offering. It also presents a disruptive angle in a typically impersonal, industrial field.
With a brand that lends itself to dynamic design work, there was a great opportunity to create a range of impactful and engaging materials to support brand awareness and specific sales drives. With marketing being very targeted and to a particular type of customer (as opposed to blanket volume coverage), all supportive assets are created to cement a certain perception of the brand in the minds of both existing and potential customers.
The Shadowfax website carries the brand ethos into the digital sphere. Acting as an online brochure that conveys the overall service message over heavy specific detail, the site contains concise, easily-digestible information with an overriding call-to-action to engage with the company’s expert consultants and start a meaningful, beneficial relationship. There are also, however, functional service elements, with clients able to log into an interactive support portal.
The best results come from great relationships, and all great relationships start with a conversation - get in touch and tell us about your plans! Call us on 01371 831860 or fill out the form to request a call back. Alternatively you can email us at firstname.lastname@example.org
We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
The only cookies in use on our site are for Google Analytics. Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it.
Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.
Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.
Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.