Shadowfax Distinctly human IT

Project overview

Already an established and well-respected company, Shadowfax Technology were initially looking to replace their out-of-date website to better reflect their service quality. However, following the identification of an opportunity to court a specific level of client in line with their retainer-based business model, they decided to take the plunge and rebrand. The result conveys the professionalism, customer-focus and unique personality they are renowned for.

 

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Brand

It was immediately clear that the company's IT services were underpinned by a broader mission: to create specific solutions to optimise clients' IT needs as a whole. The new brand therefore flips the traditionally 'technical' persona on its head and incorporates an organic feel to convey a more 'real' experience, one very much aligned with the human focus of the company's offering. It also presents a disruptive angle in a typically impersonal, industrial field.

 

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Brand assets
Colour palette
Typography
Emotive photography
Emotive photography
Emotive photography

Design

With a brand that lends itself to dynamic design work, there was a great opportunity to create a range of impactful and engaging materials to support brand awareness and specific sales drives. With marketing being very targeted and to a particular type of customer (as opposed to blanket volume coverage), all supportive assets are created to cement a certain perception of the brand in the minds of both existing and potential customers.

 

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Website

The Shadowfax website carries the brand ethos into the digital sphere. Acting as an online brochure that conveys the overall service message over heavy specific detail, the site contains concise, easily-digestible information with an overriding call-to-action to engage with the company’s expert consultants and start a meaningful, beneficial relationship. There are also, however, functional service elements, with clients able to log into an interactive support portal.

 

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Emotive photography
Emotive photography
Emotive photography

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