Rural Ministries, a registered charity who provide support, training and equipment to help countryside churches grow and prosper, were looking to combine their two existing mission magazines into one comprehensive and motivational publication. The aim was to better serve their associated members and, at the same time, attract a wider community into engaging with their local churches and the great works they do in the community.
It was essential the new magazine strongly conveyed the charity's passion, positivity and missional energy. The “Vibe” title encapsulates all the Rural Ministries team’s vigour and a profusion of feel-good visuals provides the necessary warmth and vibrancy. Being a quarterly publication, the colour palette is inspired by the changing seasons - the imagery bringing nature and human together in a perfect synergy of countryside and community.
Packed with engaging, relevant copy, Vibe gives Rural Ministries the space to share stories from around their network and expand on the background behind their praise and prayer requests. The two features are interspersed throughout to maximise reader inspiration, alongside real-world imagery supplied by contributors. Colour, image and message combine to produce a feel-good coffee-table magazine, designed to engage and encourage.
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