P & A Wood are the only Rolls-Royce authorised accident repair agent for the UK. They are also the only Official Rolls-Royce and Bentley Heritage Dealer in the world, which puts them in a unique position of not having to ‘sell themselves’. However, it is essential to ensure their visible marketing exudes the same quality and perfection as the luxury brands that they represent. A new client for VRVE, we are introducing this wonderfully traditional company to modern marketing.
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A classic website for a modern world. Not only did the company’s online presence need to convey its tradition and heritage vehicle side, but also be a platform to market and sell modern cars to a new, younger audience. The website design drew heavily on P & A Wood’s established look while being fully responsive, interactive and visually engaging, with expanded ‘ownership experience’ information to hook existing and potential buyers into the timeless brand.
P & A Wood required bespoke marketing devices for their signature take on the 2015 Rolls-Royce Wraith, a limited edition run of just 10 examples. The company needed to engage with maximum impact and (more importantly) emotion to appeal directly to the hearts of the world’s car connoisseurs. A sensuous A4 brochure provided the tactile direct-mail piece, while a single-page website counter-part provided an avenue to celebrate exclusivity with a wider audience.
No one knows Rolls-Royce and Bentley like P & A Wood and the company attends several shows throughout the year to help keep the marque passion alive and well. Their presence, reputation and previous promotional materials are well-known and respected, so it was a case of taking existing elements and incorporating them in a highly professional and engaging brochure - preserving brand heritage to help preserve product heritage.
The best results come from great relationships, and all great relationships start with a conversation - get in touch and tell us about your plans! Call us on 01371 831860 or fill out the form to request a call back. Alternatively you can email us at firstname.lastname@example.org
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