NCR Bodyshops realised that their brand, website and marketing needed some TLC. There were plans to expand the business to a third site and the website in particular didn’t match their immense pride in their growing business. VRVE made some minor tweaks to the existing brand and created a fresh, mobile-friendly website that would become the hub of all communications for recruitment, customer feedback and news.
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The colour purple was firmly connected with NCR and the company wanted to take this association into the new branding and expression. This strong identity made for a highly visual site with a reassuring corporate edge, yet accessible to the user with focused messaging and clear calls to action. The company’s overriding values of customer care and reliability shine through at every step, conveying a personality that is both high-quality and supportive.
NCR Bodyshop’s visual identity was extremely inconsistent in both its messages and its usage. Now the strong brand flows from the website, through customer service devices such as hand-over folders and informational e-shots to brochures aimed at work providers and industry figures. The passionate sense of pride pervades the brand and acts to further instil confidence in the different target audiences, as well as motivate new and existing customers.
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