Mirka is a market leading manufacturer and supplier of abrasives and sanding systems to the automotive industry. Brand visibility is of paramount importance to maintain their market position and VRVE were engaged to express the company’s core values in an impactful way across each of the printed publications Mirka advertised in. Our design concepts have been extended to incorporate exhibition banners and other media.
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MIRKA’s mantra is “quality from start to finish” - it was essential this pervaded their brand assets in order to cement the concept in the wider public perception. From exhibition stands to product packaging to trade press adverts, the strong, instantly recognisable identity shines through. Their main brand values of support, dependability and responsibility are constantly reinforced through striking, abstract imagery and thought-provoking copy.
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