Prestige beauty products company, Estée Lauder, were looking to revamp their quarterly brand magazine - a rather tired publication that wasn’t reflecting the status of its diverse label portfolio. Sent out to high-level management and high-end clients, it was essential the magazine strengthened and reinforced the brand with some of its key stakeholders. The brief was for a glossy, fashion mag that looked like it could be sold on a shelf.
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The magazine features industry leading, expert written articles on technical aspects, future trends, etc. We took each article and created bespoke design and feel around the subject - a high-end look with high relevance and strong, focused impact. The heavy content was softened with engaging, visual design and vibrant colour. Later issues were reduced to handbag size for further synergy with the sector and its trends.
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