Family-run brewery, Brakspear, approached us to carry out a different kind of project - to create an exclusive marketing solution for their tenanted pubs and hotels that satisfied some specific requirements: professional quality design and print, a one-stop destination for engagement and delivery, and all at an affordable price. Moreover, the company wanted to raise their tenants’ level of professionalism and consistency.
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As all work is bespoke to the individual tenant and premises in question, direct selling of specific materials is not possible. Therefore, the online ‘Brakspear Hive’ very much acts as a motivational brochure, opening the tenants’ minds to the potential for attracting customers and firing their imaginations for how their business can be conveyed to the buying public. It is of particular benefit to new tenants who are looking to put their stamp on their venue from the off.
We conceptualised a system of templated ‘styles’, run through an online portal, to enable quick turn-around for lower cost, while giving the flexibility required for each pub to have the beginnings of their own unique ‘brand’. Logos, imagery, pattern elements, fonts and colours can all be adapted so that, within any given style (traditional, refined, etc), no two looks are the same, meaning no duplication across venues that are geographically very close together.
Tenants enjoy an extensive range of marketing options top suit their specific needs and budget, from websites, through essential everyday items like menus and drinks lists, to pro-active marketing tools like event posters and feedback cards. Items not delivered by VRVE, e.g. guest WiFi services, ordering of glasses and beermats, wholesale price lists, etc are also incorporated in the Hive to create the desired, all-encompassing ‘one-stop-shop’.
The best results come from great relationships, and all great relationships start with a conversation - get in touch and tell us about your plans! Call us on 01371 831860 or fill out the form to request a call back. Alternatively you can email us at email@example.com
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