Vehicle repair industry charity, AutoRaise, came to us to bring to life their passionate and motivational vision for encouraging a new workforce generation. Their approach was two-fold: firstly, to engage the industry itself to realise the need to address their impending skills shortage and embrace a modern, apprenticeship-based solution; secondly, to put the industry in front of those young people who were in the process of making their career decisions.
Scroll to view project
The charity’s messages to the industry and young people were so distinct that it was essential to create a dual-facing brand, with each side optimised to engaging and informing its relevant audience. AutoRaise wanted to make a huge impact with both demographics and so both faces of the brand are strong, eye-catching, colourful and full of imagery, with a very distinct personality and look compared to anything else within the vehicle repair sector.
The different communicative approaches of the two brand faces is most apparent in the two distinct websites. The young people ‘careers’ website is designed to be very eye-catching, giving clear, concise details in bite-size, easily digestible sections and a strong call-to-action to attend hands-on careers events. The industry ‘charity’ site is designed to carry much more detailed, technical content with calls-to-action to become affiliated with the organisation.
From high energy branded e-shots, through industry fundraiser invites, to event programmes and pull-ups, all marketing assets are consistently impactful and stand out from the crowd - in terms of engagement, quality and professionalism. An off-the-shelf marketing ‘Success Pack’ has been created for the charity to provide to repairers who host their ‘Industry Showcase Events’ - hands-on careers evenings for young people, parents and teachers.
The best results come from great relationships, and all great relationships start with a conversation - get in touch and tell us about your plans! Call us on 01371 831860 or fill out the form to request a call back. Alternatively you can email us at email@example.com
We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
The only cookies in use on our site are for Google Analytics. Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it.
Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.
Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.
Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.